“I’d imagine this is going to last a lot longer than we want it to,” Granello said. “That’s one of the reasons why we’re trying to stay open now, because it really hasn’t hit — at least that we know of — northern Arizona yet. We’re trying to get as much time in as we can before it gets really bad and nobody goes out up here.”
Many small, locally-owned businesses, which usually do not have the resources to have a huge online presence, have nonetheless turned to online sales.
Bethany McElligott, a manager at Shoes & Such, said she has spent the past two working days transferring much of their merchandise to an online sales portal. She says it’s necessary giving the drastic reduction in foot traffic.
“It’s been pretty dead,” she said. “But we’ve been offering 25% off on items, in addition to working with (other business on an additional discount). We’re now taking orders online and by phone. We have to.”
Businesses that never figured to offer home delivery or curbside service now have been forced by necessity to change their way of selling.
“I opened 20 years ago, and I’ve been through the Great Recession (circa 2008),” said Miranda Sweet, owner of Rainbow’s End on Route 66. “My heart is definitely in this, so I just can’t turn my back and close up. I’ve already shortened hours. And I’ve been reaching out to my own community, posting my merchandise. And it’s worked really well. I’ve actually done it more on my personal (social media) than the business’. I’ve been very honest with them. I can’t (stay in business) without them. I’m like, ‘Hey, if you need something, now’s a good time to shop.’”